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When it comes to long-range aroma, liquids have the advantage of evaporation. That's why when you pour LIQUID LUCK over a stump or on the ground, it works fast – deer smell it sooner. It's the perfect attractant for the weekend hunter, because it works so quickly. And, LIQUID LUCK has the nutrients deer crave and the protein deer need, so once they know it's there, they'll come back for more. You'll appreciate LIQUID LUCK's handy Carry 'n' Pour container, too.

At BIG&J, we'll do just about anything to attract deer from farther away. Even if it comes to a meltdown! MELTDOWN Mineral Mix is a mineral powder (less than 1% salt) that, when you add water to the container, creates an intense chemical reaction and significant heat. This heat causes vaporization. So when you pour MELTDOWN onto the ground, vapors carry the aroma of the minerals through the air to the nose of the deer. This vaporization also occurs with each rainfall.