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At BIG&J, we'll do just about anything to attract deer from farther away. Even if it comes to a meltdown! MELTDOWN Mineral Mix is a mineral powder (less than 1% salt) that, when you add water to the container, creates an intense chemical reaction and significant heat. This heat causes vaporization. So when you pour MELTDOWN onto the ground, vapors carry the aroma of the minerals through the air to the nose of the deer. This vaporization also occurs with each rainfall.